Money makes the world go round, but ecommerce drives the web! If you are serious about your online business, you need to be serious about your data mining and data use!
Grow Long Term Revenue With Advanced Ecommerce Solutions!
Online success requires you to have a great product, at a great price, in front of the right person, on the right device, with easy payment options, post shipping follow up, and an analytical stack that collects user information for later use.
Setting up Google Analytics 4 (GA4) to map out the key drivers of ecommerce success is critical to growth sustainable revenue. On top of that, you need to push the right kinds of machine learning to your Google Shopping Ads to increase Return On Ad Spend (ROAS).
Standard Ecommerce is great for small to medium businesses and will ensure you have basic tracking in place. Metrics like total revenue, average order value, the SKUs you sell, as well as a range of other features mean you are fighting fit for online sales.
Google Ecommerce Analytics is the evolution of Enhanced Ecommerce for Analytics and allows for Client IDs to be tracked for smarter online/offline data matching. We can also get a far better handle on the shopping cart experience and track key events to see where improvements can be made.
Advanced Retail Ecommerce is geared toward clients who have both bricks and motar stores and a larger online store. By matching data that is tracked at the Point of Sale, with online enquiries, you can get a better handle on your marketing spend and engagement of customers long term.
Web Wonks prides itself on knowing how to extract ecommerce success on behalf of its clients. Come find out how.