Map Your Business Objectives Over Your Web Data And Extract Real Value
Measurement Modelling is a product we offer to intermediate and advanced customers who have large volumes of website traffic and want to segment it down. By surveying key stakeholders, we are able to better match your analytical tracking, with the goals and objectives of the business.
With GA4 moving to an event-tracking philosophy, Measurement Modelling is more important than ever. We can help you make sense of your web data by breaking down metrics and viewing them through each of your key business pillars.
By getting better resolution into your datasets, we can help you make informed decisions about your marketing and product offering.
Companies that have multiple user types on one website (Wholesale / B2B / B2C) often get great value from Measurement Modelling as different departments in the business can each use valuable data.
Included In Measurement Modelling (MMM)
- We will survey your business stakeholders to better understand your needs. From there we will build out a strategy sheet for event tracking to ensure we cover all the areas of website utility you want to understand.
- Events for Acquisition Modelling - How are you anticipating acquiring traffic for your website? When you know your largest traffic sources and the best-performing channels, you have a better idea of where to allocate your budget.
- Events for Behaviour Modelling- What is the behaviour you are expecting when people arrive? What pages have they visited? Which content is the most engaging? The Measurement Model strategy helps business owners understand their customers’ behaviour and engagement with the website’s content in-depth.
- Events for Conversion Modelling (Revenue/Leads Generation) - This is the most important goal for the business. The Measurement Model measures the conversions. Tracking includes Form Submissions, Email Newsletter Signups, Email & Phone Link Clicks, and Purchases/Transactions.
- Once we have all the tracking in place, we will build out contextual dashboards in Google Looker Studio for you to leverage in perpetuity.
Why Complete a Measurement Model?
- A Measurement Model allows understanding of what your internal business objectives are. From there we can map over events and goals in Google Analytics to pull relevant metrics for us to map against your business objectives.
- Measurement Modelling enables the monitoring of performance in terms of progress towards a specific campaign and other digital advertisements.
- The Measurement Model allows you to use Google Analytics (GA4) to make sense of large volumes of website data and educates you and your team on how to make use of it all.
- Measurement Modelling can help you to understand your website in-depth. Often when we first start working with our clients they place too much value on the wrong things and their measurement is not looking at the indicators that will actually shift the needle.
- Measurement Model Dashboards provide you valuable insights that simply show you how you are tracking week to week, month to month, and quarter on quarter.
- The Measurement Model typically includes 3 business objectives. For example, Leads / Revenue Generation; Content Grouping (pages most viewed); Channel Activities; Website Engagement; Product Views; Advertising Return on Ad Spend (ROAS).
- The Measurement Model typically includes 3 business objectives. For example, Leads / Revenue Generation; Content Grouping (pages most viewed); Channel Activities; Website Engagement; Product Views; Advertising Return on Ad Spend (ROAS).
Measurement Modelling could easily be included in Our Favourite Solutions is that popular. Drilling down into the data that is available in Google Analytics can be hard, so we have made it super easy to gain valuable insights with this solution. We love geeking out on big data!