In This Lesson You Will Learn How To Analyse The Performance Of Your Google Business Profile.
The purpose of this lesson is to demonstrate the importance of understanding how people interact with your business profile.
Why? Understanding the performance of your Google Business profile empowers you to make data-driven decisions, enhance customer engagement, manage your online reputation, and improve your overall online presence. It's an essential aspect of modern business operations in the digital age.
Review Your Google Business Profile Performance
Step By Step:
- Log into your Google Business Profile at https://www.google.com/business/
- Click on “Performance”
- You may adjust the Time Period to view the metrics for the current month or any of the previous five months. You may also choose Mar 2023 – Aug 2023 or any combination of months.
- “Overview” provides:
- Business Profile Interactions for the chosen period. Interactions are when people call, message, make bookings, ask for directions or click on your website link from your Business Profile.
- Scroll down the page to view “How People Discovered You” This provides a breakdown of how Views and Searches.
- Views show how many people saw your Business Profile on Google Search or Google Maps and reveal whether they were using a mobile or desktop device.
- Searches show the terms that people used that returned your Profile in the results.
- “Overview” provides:
- Next, click on “Calls” This reveals how many people called you directly from your Business Profile.
- Next click on “Messages” This reveals how many people messaged you directly from your Business Profile.
- Next click on “Bookings” This reveals how many people made a booking with you directly from your Business Profile. Note you need to set this up with a booking link from your booking provider.
- Next click on “Directions” This reveals how many direction requests people made people made directly from your Business Profile.
- Next click on “Website Clicks” This reveals how many people clicked on your website link directly from your Business Profile.
Understanding the significance of your Google Business profile is vital for effective online engagement. This profile serves as your digital storefront, often forming the first impression for potential customers. Monitoring its performance allows you to assess its visibility in search results, track customer interactions, and manage reviews, directly impacting your online reputation. Furthermore, insights from profile analytics inform strategic decisions, such as content creation and posting schedules, enhancing your local SEO efforts. By comprehending the profile's importance, you empower your business to connect with the right audience, foster trust, and drive meaningful conversions, ultimately contributing to your overall success in the competitive digital landscape.
Nothing. It's free to create your Business Profile on Google, and you can manage your business from Google Search and Maps to start reaching more customers.
Verification allows Google to confirm that you are the rightful owner of the business, so that you have permission to manage your Business Profile. Your security is important to Google, and they don’t want anyone else but you or your approved managers to make updates to your profile.
You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.