The Data Health Kit (DHK) is Web Wonks flagship product and its roots go back to the earliest product sold in 2010 (the Online Warrant of Fitness), updated in 2014 to the Google Data Compliance package, the DHK is currently in its 4th iteration since its release in 2019. In 2023 we integrated GA4.

Data Matching is the future of Business Analytics. Do you want to beat your competition through the use of big data?

The Data Health Kit (DHK) is Web Wonks flagship product and its roots go back to the earliest product sold in 2010 (the Online Warrant of Fitness), updated in 2014 to the Google Data Compliance package, the DHK is currently in its 4th iteration since its release in 2019. In 2023 we integrated GA4.

Ensuring you target the right audience is key to the success of every Facebook campaign. Facebook Adverts are a great way of expanding your brand's reach into the largest social network on earth. With an older, more affluent demographic using Facebook, there has never been a better time to use the platform.

Our Standard Ecommerce solution is perfect for small businesses to get started with web analytics that can drive revenue and help uncover key insights. Tracking total sales, average order value and your Ecommerce conversion rate will kick-start growth through smart Ecommerce strategies.

Google Search Campaigns have come a long way since they were launched with the original AdWords in 2000. 

The oldest of Google Ad Campaigns; Search ads, still perform solidly for many industry types, and are great for direct action lead generation. Keywords are triggered to rank a text ad with extensions such as phone numbers, or an address. 

A Google Business Profile (GBP) is an essential tool for businesses looking to enhance their online presence. It allows you to create and manage your online listing, providing valuable information such as contact details, business hours, and customer reviews. 

Our Favourites are the most sought after solutions we offer! We pack the most into these solutions to ensure your business growth is assured!  Crafted over the last decade we invest the very best into your business right from the start! 

Our Favourite Solutions Include the:

• Data Health Kit (DHK) 
• Strategic Data Planning (SDP)
• Google Analytics 4 (GA4)
• Web Wonks Consulting (WWC)

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Let Web Wonks build you an aesthetically pleasing, and powerful WordPress or Shopify website. Both of these Content Management Systems (CMS) provided intuitive and user-friendly interfaces for website management, offering a wide range of customizable themes and plugins and supporting robust SEO capabilities, allowing for easy content updates and scalability.

Regain control of your data and what is shared with third-party marketing platforms.

Now that Apple is using ITP 2.0 on Safari and iOS devices, they are limiting third-party cookies’ use =. For example, the cookie duration on Apple devices defaults to 7 days and sometimes 24 hours. This means a user who has visited the website for the first time will be counted as a new customer in 48 hours, and all its previous visit data will be lost with the recent visit. This overrides the default six months cookie duration for Google Analytics.

Essential Search Engine Optimization (SEO), involves optimizing your website to improve its visibility in search engine results to a basic, but important level. Our Essential Search Engine (ESO) solution ensures you have the necessary base level to ensure proper indexing of your site. Many websites don't have the essentials in place and we often complete this job in the first project for our clients.

The Measurement Model is a strategy that translates your business objectives into trackable KPIs and metrics so you can evaluate the performance of your website and digital campaigns.

It provides a framework with visual dashboards to help business owners and marketers make informed decisions to achieve the website's goals and business objectives.

Our Google Ad Solutions are at the leading edge of what is possible with online advertising! We don't just take what Google tells us to do, we double down and push for more! We ask what else we can do to generate leads and revenue for your business and how we can cut as much ad spend waste as possible? 

Our Google Ads Solutions include:

• Google Search Campaigns (GSC)
• Google Performance Max Campaigns (GPM)
• Google Display Ad Campaigns (GDC)
• Google Shopping Ad Campaigns (GSA)
• YouTube Ad Campaigns (YVA)
• Strategic Ad Placement (SAP)

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Google Performance Max (GPM) campaigns were released in 2022 and spread advertising across most of Google's Ad Network. 

Performance Max campaigns focus on maximizing the performance of a specific metric, such as conversions or revenue. It uses machine learning algorithms to optimize ad delivery in real-time, and automatically adjust bids and budgets to maximize the performance of the chosen metric.

Our main Search Engine Optimisation (SEO) solution is the culmination of years of refinement in the way we assess and understand what Google (primarily) is looking for out of a well-built website. With such high competition for so few search terms, businesses can't afford to step off the throttle.

Email marketing is simply the best channel! By having a direct conversation with your clients, you can control the narrative and the tone, without relying on the tech companies (other than the service you use to send the emails) too much.

Google Ecommerce Analytics is a step beyond the standard and suits businesses that are more established in their online trading. We can help you delve deeper into your Ecommerce metrics and look at issues such as shopping cart abandonment rates and product category sales.

Our Strategic Data Planning Solution offers a one-on-one relationship between you and one of the Insights (INS) team. This person will be your point of contact and can assist in most questions you have. Where they need support, our Management Team is on hand to ensure your strategic direction is always front of mind.

Launching your website isn't as straightforward as switching it on and in many cases, your web company won't actually do a proper go-live for you. We take the hassle out of making sure Google knows where your redirects are, re-linking your ads, re-submitting your site for SEO ranking, and re-configuring your Analytics and Goals, along with a host of smaller checks.

Data Matching is the future of Business Analytics. Do you want to beat your competition through the use of big data?

Google Shopping Campaigns allow you to sell products to the shoppers looking for your products. Create an online shopfront on Google for your products and grow your revenue by uploading a product feed to your Google Merchant Centre and then linking to the Google Ad Platform. 

Search Engine Optimisation, more commonly known as SEO, is a practice that goes back decades and has changed multiple times over the years. With modern AI more prevalent in search indexing, all businesses should be modernising their SEO to meet current best practice. 

Our Search Engine Optimisation Solutions include:

• Essential SEO (ESO)
• Search Engine Optimisation (SEO)  
• Structured Data (SDW)

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Website content is never easy to complete and can easily miss the mark if you don't have a clear strategy in place. We take the hassle out of producing content by putting in place a strategy that reflects your business and the likely search terms people are looking for

Structured Data is a set coding layout you can install into your website. This helps Google understand important information on your page.

This process classifies page content within your website for the potential to populate special search features and enhanced display for your organic listings.

LinkedIn Ads is a great booster to your company if you are looking to target Business 2 Business (B2B) client relationships. We recommend that you develop a content strategy alongside your LinkedIn ads to maximize returns.

Advanced Retail Ecommerce is geared toward companies who operate bricks and mortar stores alongside their online store. By developing strategies that track an omnichannel, multi-device, on and offline customer engagement model, we can deliver exponential benefits and help tighten marketing initiatives.

Google Looker Studio is a powerful data visualization and analytics tool that empowers your business to explore and present data in a visually compelling way. With intuitive dashboards and interactive reports, Google Looker Studio enables Web Wonks to uncover insights, make data-driven decisions, and effectively communicate complex information, to drive your business success. 

Google Analytics 4 (GA4), is the latest iteration of Google's powerful web analytics platform. Designed to meet the evolving needs of businesses in the digital age, GA4 offers a range of innovative features and improvements that provide valuable insights into user behaviour, engagement, conversion and Ecommerce tracking.

YouTube Ad Campaigns are by far and away our most campaign.??? Pardon??  We place our highest budget into YouTube and both incredible brand value and lead generation. 

Target users based on their demographics, interests, and location and only pay when they watch your video.

Google is investing crazy amounts of resources into YouTube, so take advantage of the platform now and get your Channel optimized.

YouTube is without doubt the single best way to broadcast your message to the masses. If you always wanted to compete with TV Commercials, or use TV Commercials and not include a YouTube brand strategy, you are missing a trick. If you have videos, but are not sure how to publish them and have them found, then we can help.

Web Wonks builds websites for clients primarily using Wordpress as the Content Management System (CMS), though many clients also use Shopify and we have experience with many other CMS platforms. 

Our Website Solutions include:

• Web Wonks Websites (WWB)
• Website Go Live (WGL)
• Website Content Strategy (WCS)
• Website Health Monitoring (WHM)

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It's important that the health of your website is checked regularly to ensure peak performance. Keeping your site core current and your modules up to date will keep your website secure, as will keeping the Secure Certificate (SSL) up to date. Maybe you want to make a change to the theme, add a page, or change the contact details. Whatever you want to do to your site we can help.

TikTok Ads provide businesses with a platform to reach a young, diverse, and highly engaged audience, leveraging the app's creative and viral nature. By utilizing these advertising options, brands can enhance their visibility, drive user engagement, and increase brand awareness among TikTok's global community.

Web Wonks is a digital marketing and digital productivity consultancy and while we have shaped our solution offering our work streams, we still retain the ability to work with clients on projects that don't fit into any of our current work streams. If you have a digital marketing problem, come chat with us about your options.

Google Display Ads (GDC) have gained increasing popularity over the past few years as Google's Ad Network has become more dynamic and targeted. Thanks to machine learning and Custom Intent Audience lists, Google will combine images, logos and text to create the optimum Ad to help you reach your ideal audience. 

Microsoft Bing Ads offers an alternative online advertising platform that enables businesses to reach a diverse audience beyond Google and Facebook. With Bing Ads, businesses can create targeted ad campaigns that appear on the Bing search engine and its partner networks, similar to Google (just fewer users).

Ecommerce has enjoyed a sustained post-covid era boom and clever online infrastructure designed to support revenue growth, has never been more important. Critically, this means that you need to choose the right analytical deployment for your business type and not be blind to what the data is saying.

Our Ecommerce Solutions include:

• Standard Ecommerce (SEA)
• Google Ecommerce Analytics (GEA) 
• Advanced Retail Ecommerce (ARE)

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We recommend that you keep an eye on your social media channels each month to ensure you are not missing any opportunities. The nature of social media means that your brand can be exposed to negative attention, so it's useful to monitor and resolve issues as they come up. 

Strategic Ad Placement is one of the more costly parts of online investment and often it is the one thing most in need of care and attention. Basic work like using automated bidding strategies and adding negative keywords, can go a long way to lifting conversions.

Google Infrastructure Development (GID) is as old as our DHK Solution and includes a range of Google (and some not Google :P ) products that don't have a category all of their own. Like an island of misfit toys, GID work can be used to solve most problems you may have with related Google tools. 

Our Google Infrastructure Solutions include:

• Google Business Profile (GBP)
• Google Looker Studio (GLS)
• YouTube Channel (YTC)
• Microsoft Bing (BNG)

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Web Analytics is moving very quickly and with the release of Google Analytics 4 (GA4) and new AI tools, a whole new way of mining, processing, modelling, and deploying your data is upon us, but in order to make the best use of your customer data you need to control the data! 

Our Advanced Analytics Solutions include:

• Server Side Tagging (SST)
• Measurement Modelling (MMM)
• Data Matching (DMW)

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Social Media and Email Marketing can offer a heightened brand experience to your customers, while simultaneously providing you a channel to sell your products and services. Modern Social Media is dynamic and sits across multiple platforms and while Facebook (and Instagram) still reign supreme, Tik Tok and LinkedIn also have their place. Of course, Email Marketing is still a powerful weapon to strengthen your brand. 

Our Social Media Solutions include:

• Facebook Adverts (FBA)
• LinkedIn (LIN)
• Tik Tok Ads (TIK)
• Email / Database Marketing (SMP)
• Social Media Placement (SMP)

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