In This Lesson You Will Learn About The Google Ads Performance Planner
The purpose of this lesson is to show you how to use the Performance Planner within Google Ads to better understand how your ads will perform using different settings and budgets.
How To Use The Google Ads Performance Planner
Using The Planner
Google Ads Performance Planner is a tool that lets you create plans for your advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Using Performance Planner, you can access forecasts, explore outcomes, understand opportunity and manage budgets across your accounts and campaigns.
How to use the Performance Planner
- Login to your Google Ads account
- Navigate to the "Tools & Settings" menu, located at the top right corner of the page.
- Click on "Performance Planner" under the "Planning" section.
- Select the campaign or campaigns you want to include in your performance plan.
- Choose the time frame, define your goals, and specify your daily budget or target spend
- Review the forecasted metrics, including estimated clicks, impressions, conversions, and cost.
- Regularly monitor your campaign performance through the Google Ads interface.
What is the Google Ads Performance Panner?
The Google Ads Performance Planner is a powerful tool that helps advertisers forecast and optimize the performance of their Google Ads campaigns. It uses historical campaign data and machine learning algorithms to provide insights and recommendations for maximizing results.
By analyzing past campaign performance, the Performance Planner predicts future outcomes based on different budget allocations and targeting options. It allows advertisers to experiment with various scenarios, such as adjusting budgets, adding or removing keywords, or modifying targeting settings, and provides estimates on how these changes could impact key metrics like clicks, conversions, and costs.
The Performance Planner also offers actionable suggestions to improve campaign performance, such as recommended budget adjustments or new keywords to target. It helps advertisers set realistic goals, allocate budgets effectively, and identify potential opportunities for growth. Additionally, it provides a visual representation of the predicted performance in a chart, making it easy to understand and communicate the projected outcomes.
Overall, the Google Ads Performance Planner empowers advertisers to make data-driven decisions, optimize their campaigns, and drive better results by leveraging the power of predictive modeling and optimization.
The performance planner provides estimates for several key metrics, including clicks, impressions, cost, conversions, conversion value, and average position. These estimates help advertisers understand the potential impact of their campaign changes and make informed decisions to optimize their advertising strategies.
The performance planner can be used for most Google Ads campaign types, including Search, Display, Shopping, and Video campaigns. However, it may not be available or suitable for some specialized campaign types or targeting options. It's best to check the availability and suitability of the performance planner within your specific campaign settings.
No, the performance planner only provides recommendations and estimates. It does not make changes to your campaigns automatically. You need to manually review the suggestions provided by the performance planner and implement any changes you deem appropriate to optimise your campaigns.